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Shopping in Aspen


Retail Therapy in Aspen

ASPEN, Colo. (Jan. 2019) – With more than 200 shops located in downtown Aspen, choices for shopping run the gamut from consignment to designer duds. Fashion and function collide at the many outdoor retailers ready to suit up Colorado adventurers. Aspen’s pedestrian malls are the perfect place for a leisurely shopping excursion where one can spend days on end discovering new art, home goods, locally made jewelry and so much more at some of the country’s most eclectic and eccentric boutiques.


Special to Aspen

  • Aspen Saturday Market. This summer-long event held every Saturday from June to October is a favorite among locals and tourists. Two city blocks become a cornucopia of tempting homegrown delights and homemade crafts. In addition to organic flowers, fruits, unusual varieties of vegetables, cheeses, and Colorado wines, booths bloom with artisanal jewelry, clothing and other unique wares. (970.920.5000)
  • Explore Booksellers and Pyramid Bistro. Aspen’s only bookstore is located in a charming Victorian house on Main Street. Explore features everything from the latest best-sellers to historic Aspen memoirs. Walk upstairs for “nutritarian” fare inside Pyramid Bistro, or enjoy an organic cup of coffee or salon tea in the afternoon. (221 E. Main St., www.explorebooksellers.com)


Consignment Shopping

  • Upscale consignment shop The Little Bird is a modern boutique with vintage flair. The store combines new and vintage designer apparel and accessories to create a unique and timeless wardrobe. (525 East Cooper Ave., www.thelittlebirdinc.com)  
  • When Olympians like Aspenite Gretchen Bleiler have an extra snowboard or local professional mountain bikers upgrade their equipment, they unload their nearly new goods at Replay Sports, which stocks everything from used golf clubs to rain coats. (465 N. Mill St., 970.925.2483)
  • Gently used designer purses, jeans, or the perfect summer dress are just some of the potential goods available at Susie’s Limited. (600 E. Main St., 970.920.2376)
  • When Aspenites clean out their closets, it all goes directly to the Thrift Shop of Aspen. Think Armani, North Face, Ralph Lauren and Patagonia, all kept in a building connected to the fire station. (422 E. Hopkins Ave., www.aspenthriftshop.org)  And be sure to stop by Aspen Home Consignment for antique and gently used furniture from Aspen homes. (202 E. Main St., www.aspenhomeconsignment.com)


Imported and Homegrown Designer Shops Prime for the Purchasing

  • The most renowned fashion houses that boast an Aspen address include Fendi (208 S. Mill St.), Gucci (203 S. Galena St.), Christian Dior (201 S. Galena St.), Prada (312 S. Galena St.), Louis Vuitton (205 S. Mill St), Ermenegildo Zegna (211 S. Galena St.) and Ralph Lauren (501 E. Cooper Ave).
  • Gorsuch. This family owned and operated store, with three locations in Aspen, is a taste-maker for traditional mountain style, from the top labels in upscale skiwear to rustic Italian ceramics and Dale of Norway sweaters. (Multiple Locations, www.gorsuch.com)
  • Nuages carries an exclusive selection of European and American designers’ ready-to-wear clothing and accessories. (601 E. Cooper Ave., www.nuagesaspen.com)   
  • Colorado boutique MAX features cutting edge designs from Missoni, Cynthia Rose, Chloe, Vince and more. (609 E. Cooper Ave., www.maxfashion.com)
  • Luxe knitwear specialist Souchi offers exquisite cashmere knits in a palette ranging from muted earth tones to bright ice cream colors. (205 S. Mill St., www.souchi.com)


Local Loves

  • Pitkin County Dry Goods is the go-to spot in Aspen for contemporary casual clothing, jewelry, boots, scarves and more. The family business opened its doors to Aspen in 1969 and has been a local staple ever since. Women’s collections include designers such as Alice + Olivia, Diane Von Furstenburg, L’Agence, among many others.  (520 E. Cooper Ave., www.pitkincountydrygoods.com)
  • Kemo Sabe is the only place in town where visitors can purchase true western wear. Cowboy boots, belt buckles, jewelry, knives, and custom-made cowboy hats are all available. All the retailers are as friendly as could be—and are dressed in their own cowboy attire. (217 S Galena St., www.kemosabe.com)


Tried and True Outdoors Wear

  • Marmot, a high-performance, technical clothing and equipment retailer, offers outdoor clothing and equipment that are perfect for year-round weather conditions. (210 S. Galena St., www.marmot.com)
  • Aspen Sports. With multiple locations in Aspen and Snowmass, this one-stop-shop is the place to get outfitted for year-round adventures. (Multiple Locations, www.aspensports.com)
  • Local favorite The Ute Mountaineer brings the latest outdoor styles to Aspen and features gear and clothing for every outdoor endeavor, carrying technical brands including ArcTeryx, Patagonia and Smartwool. (308 S. Mill St., www.utemountaineer.com)
  • Yoga and fitness enthusiasts head to the Lululemon Athletica Aspen store. The yoga-inspired athletic apparel and accessories company has more than 100 locations across the globe with a vision to “elevate the world from mediocrity to greatness.” (103 S. Mill St., www.lululemon.com)
  • Outdoor apparel retail Aether Apparel offers a variety of outerwear, technical performance wear and active wear for men and women. (411 E. Cooper Ave., www.aetherapparel.com)




For media information and images, visit www.aspenchamber.org/media and contact Promo Communications at

Maureen Poschman • [email protected]

Melissa Wisenbaker • [email protected] 

For visitor information, visit www.aspenchamber.org, or call 1.888.290.1324 or 970.925.1940.

Connect with Aspen on Facebook, Twitter (@AspenCO), Instagram (@AspenCO), YouTube and the blog.



4th of July Parade Waiver


PARADE STARTING/STAGING: The parade will begin at 11:00am. Parade positioning is “first come, first serve” and line up begins no earlier than 10:00am. There is no entry fee and the parade is open to the public. All 5 lanes of Main Street, from Aspen Street to 2nd Street, will be closed to all traffic & designated for parade staging only. Power is not provided in staging area and remember generators do need gas.

PARADE ROUTE: The parade will start East on Main Street. It will turn South onto Hunter Street, then West onto Cooper Avenue. The parade will continue West on Cooper Avenue to Galena Street. At Galena it heads North for 2 blocks before turning West onto Hopkins Avenue. The parade will continue South on Mill then West on Hyman Avenue. Parade participants will be directed to disperse at Hyman and Monarch Street.  PARADE JUDGING: Parade judging will take place in front of the Hotel Jerome. Participants will be limited to 1 minute or less for any performances in front of the judges. Security will be onsite monitoring all entries to help prevent gaps in the parade route. Recognition will be awarded to the best entries in the following categories: 

Most Patriotic | Most Humorous | Best Animal | Best Music | Most Outrageous | Best Children’s  


  • Consumption of alcohol is prohibited during the parade.
  • Candy, favors, etc. should not be thrown from your float/vehicle during the parade. This is for the safety of the spectators and to prevent children from running out into the street. 
  • Water balloons will not be permitted. According to city ordinances, those caught throwing balloons will be removed from the parade and could face citations and/or arrests. 
  • All parade entries must be in “good taste” and will be allowed in the parade per the director’s discretion. 
  • Maximum height restriction for any float entry is 13’5”.


The undersigned organization has elected to participate in the Fourth of July parade sponsored by the City of Aspen and Aspen Chamber Resort Association (“ACRA”). In consideration for City of Aspen and ACRA allowing the undersigned to participate in the festivities, the undersigned has read, understood, and willingly agreed to the terms of this INSURANCE LIABILITY AGREEMENT and WAIVER AND INDEMNITY AGREEMENT (collectively referred to herein as “RELEASE”).


                                    Participants are required to carry insurance adequate to cover any liability for damage, injury, economic loss, or other liability that may be incurred by individuals and/or organizations during the Fourth of July parade. All participants agree to carry such insurance, and also agree not to submit any claim against the insurance of City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, or anyone else directly or indirectly connected with production of the parade.


                                         The undersigned understands the potential dangers that could be encountered in participating in the Fourth of July parade. The dangers include, among other things, dangers relating to vehicular and pedestrian traffic; crowds of persons in close proximity to such traffic; animals that may react unpredictably in a parade environment; celebration and recreational activities; loud and unexpected noise; items that may be thrown to and from the crowd in connection with the parade; and other dangers traditionally associated with parades.  Understanding those risks, the undersigned for itself and for all persons who the undersigned invites or allows to participate in the parade with the undersigned, does hereby agree to indemnify, hold harmless, and release City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, and anyone else directly or indirectly connected with production of the parade from any and all liability, claims, demands, actions, or rights of action (including attorneys’ fees and costs) that are related to or are in any way connected with the undersigned’s participation in the parade. By signing this RELEASE, the undersigned intends to extinguish any and all liability and to indemnify against any loss on the part of City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, and anyone else directly or indirectly connected with production of the parade for any injury or damage of any nature (without regard to negligence or fault) to the undersigned and to all persons who the undersigned invites or allows to participate in the parade.

                                      The undersigned warrants and represents that it will not invite or allow any person to participate in the parade unless such person is bound to the terms of this RELEASE. To that end, the undersigned agrees that it shall take any steps necessary to secure agreement of such persons to the terms of this RELEASE, and that it shall be deemed a responsible person within the meaning of C.R.S. § 13-22-107 and § 19-1103(94) for all children who the undersigned invites or allows to participate in the parade.


   I am the official representative of the undersigned organization. On behalf of the organization, I acknowledge our responsibilities as set forth above. I also accept on behalf of the organization all of the terms and conditions of this



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