The Aspen Chamber Resort Association is a non-profit organization dedicated to supporting the business community, attracting visitors to the resort and enhancing the visitor experience. An accomplished Board of Directors guides the organization, with efforts carried out by a dedicated staff. ACRA also has member-driven committees that help to guide the Chamber's goals and efforts.
ACRA supports the Aspen business community through four primary efforts:
Destination Marketing and Group Sales - The Aspen Chamber manages destination marketing funds generated by a local lodging tax. Through our award-winning Defy Ordinary campaign, the destination marketing program promotes Aspen as a premier, year-round destination for leisure and group visitors.
Membership - ACRA provides member businesses with marketing and advertising opportunities, networking events, education, referrals, discounts on season ski passes and recreational benefits. We are a voice for the business community on local topics that are important to business interests.
Special Events - ACRA creates and attracts special events that draw local, regional and destination visitors to Aspen. We host nationally-recognized events like the FOOD & WINE Classic in Aspen and our annual Wintersköl™ Celebration, as well as local favorites like the Old Fashioned Fourth of July, Arts Festival and 12 Days of Aspen over the holidays.
Visitor Services - ACRA operates four information centers that welcome over 200,000 visitors to Aspen each year. The staff provides referrals to local business and services through distribution of resort and community information, and also provides socio-economic, demographic and statistical information.