Aspen Story Ideas

Book Your Trip

Call a local vacation expert at 800-670-0792

Top Aspen Story Starters

There are countless stories to uncover throughout Aspen for every season and activity —from big city style cultural events to outdoor adventures and everything in between. We hope these story ideas below will provide you with some inspiration to discover your own Aspen story.


Story Starters

Here are a few story ideas, although with Aspen in the spring/summer/fall, the ideas are endless:

  • "The Secret Season" in Aspen is late May through Father's Day. The Food & Wine Classic is held annually in Wagner Park, early summer is in full bloom and rivers are at full pitch offering great kayaking (class 1-4 in the Roaring Fork Valley), stand-up paddling, road biking, hiking - and remarkably affordable accommodations.
  • Farm-to-table pioneers. With a three-month growing season, Aspen and the Roaring Fork Valley are remarkably connected to their food. With ranch dinners monthly at Rock Bottom Ranch and Aspen TREE, local crops are celebrated throughout the summer at the Aspen Saturday Market and on the menus at nearly all restaurants in town. 
  • Summer is Aspen's cultural season, with highlights including the Shigeru Ban-designed Aspen Art Museum, the Aspen Music Festival season with 400 performances by renowned classical musicians; Aspen Institute's  annual Aspen Ideas Festival and new permanent exhibit of Bauhaus artist Herbert Bayer;  Jazz Aspen June and September festivals, and more.
  • Spectacular outdoor summer music in Aspen includes JAS June/Labor Day Festival, JAS lawn parties, free JAS Thursday night concerts, AMFS performances at Benedict Music Tent and on the free David Karetzky Lawn and music by classical music students on town's two downtown pedestrian malls.
  • Aspen is a biking mecca, with endless mountain biking and single track, and lift-served singletrack and downhill courses at Snowmass. Some of the best road cycling in the country is available (where top Tour de France competitors may be passing you regularly); weekly "town bike" rides open to all; and weekly bike races open to all.  
  • Families reconnect in Aspen. Summer is a wonderful time to visit Aspen with children. Free events, great lodging deals and healthy outdoor activities and food choices inspire children to connect with the outdoors and their families. Summer camps for kids include Camp Ecology, Aspen Center for Environmental Studies, Anderson Ranch Arts Center, and the Aspen Art Museum's Outdoor Art Expedition.
  • Fall in Aspen offers visitors affordable lodging deals, leaf peeping of the golden Aspen leaves at spots from the Maroon Bells to Ashcroft Ghost Town to Independence Pass, and warm days matched with cool nights.
  • According to the Adventure Travel Trade Association (ATTA), adventure travel is up 60 percent in the past year. From rock climbing, mountain biking, road biking and hiking, to stand-up paddling and fly-fishing, Aspen is a great multi-sport destination. What's more, the recently reopened Gold Butte Climbing Area offers some of the closest rock climbing of any mountain town.
  • Summer Camp for Families. In Aspen, little and big kids, teens and mom and dad can come and pursue their passions by day and have a family vacation in the afternoons and on weekends. From Aspen Ideas Festival and other Aspen Institute intellectual offerings to art, adventure and writing, there are numerous opportunities for every member of the family to experience their own summer camp.  

For media information and images, visit www.aspenchamber.org/media and contact Promo Communications at 970.925.8480 or

Maureen Poschman [email protected]
Melissa Wisenbaker • [email protected]  
For visitor information, visit https://www.aspenchamber.org/, or call 1.888.290.1324 or 970.925.1940.

Connect with Aspen on FacebookTwitter (@AspenCO), YouTube and the blog.



4th of July Parade Waiver


PARADE STARTING/STAGING: The parade will begin at 11:00am. Parade positioning is “first come, first serve” and line up begins no earlier than 10:00am. There is no entry fee and the parade is open to the public. All 5 lanes of Main Street, from Aspen Street to 2nd Street, will be closed to all traffic & designated for parade staging only. Power is not provided in staging area and remember generators do need gas.

PARADE ROUTE: The parade will start East on Main Street. It will turn South onto Hunter Street, then West onto Cooper Avenue. The parade will continue West on Cooper Avenue to Galena Street. At Galena it heads North for 2 blocks before turning West onto Hopkins Avenue. The parade will continue South on Mill then West on Hyman Avenue. Parade participants will be directed to disperse at Hyman and Monarch Street.  PARADE JUDGING: Parade judging will take place in front of the Hotel Jerome. Participants will be limited to 1 minute or less for any performances in front of the judges. Security will be onsite monitoring all entries to help prevent gaps in the parade route. Recognition will be awarded to the best entries in the following categories: 

Most Patriotic | Most Humorous | Best Animal | Best Music | Most Outrageous | Best Children’s  


  • Consumption of alcohol is prohibited during the parade.
  • Candy, favors, etc. should not be thrown from your float/vehicle during the parade. This is for the safety of the spectators and to prevent children from running out into the street. 
  • Water balloons will not be permitted. According to city ordinances, those caught throwing balloons will be removed from the parade and could face citations and/or arrests. 
  • All parade entries must be in “good taste” and will be allowed in the parade per the director’s discretion. 
  • Maximum height restriction for any float entry is 13’5”.


The undersigned organization has elected to participate in the Fourth of July parade sponsored by the City of Aspen and Aspen Chamber Resort Association (“ACRA”). In consideration for City of Aspen and ACRA allowing the undersigned to participate in the festivities, the undersigned has read, understood, and willingly agreed to the terms of this INSURANCE LIABILITY AGREEMENT and WAIVER AND INDEMNITY AGREEMENT (collectively referred to herein as “RELEASE”).


                                    Participants are required to carry insurance adequate to cover any liability for damage, injury, economic loss, or other liability that may be incurred by individuals and/or organizations during the Fourth of July parade. All participants agree to carry such insurance, and also agree not to submit any claim against the insurance of City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, or anyone else directly or indirectly connected with production of the parade.


                                         The undersigned understands the potential dangers that could be encountered in participating in the Fourth of July parade. The dangers include, among other things, dangers relating to vehicular and pedestrian traffic; crowds of persons in close proximity to such traffic; animals that may react unpredictably in a parade environment; celebration and recreational activities; loud and unexpected noise; items that may be thrown to and from the crowd in connection with the parade; and other dangers traditionally associated with parades.  Understanding those risks, the undersigned for itself and for all persons who the undersigned invites or allows to participate in the parade with the undersigned, does hereby agree to indemnify, hold harmless, and release City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, and anyone else directly or indirectly connected with production of the parade from any and all liability, claims, demands, actions, or rights of action (including attorneys’ fees and costs) that are related to or are in any way connected with the undersigned’s participation in the parade. By signing this RELEASE, the undersigned intends to extinguish any and all liability and to indemnify against any loss on the part of City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, and anyone else directly or indirectly connected with production of the parade for any injury or damage of any nature (without regard to negligence or fault) to the undersigned and to all persons who the undersigned invites or allows to participate in the parade.

                                      The undersigned warrants and represents that it will not invite or allow any person to participate in the parade unless such person is bound to the terms of this RELEASE. To that end, the undersigned agrees that it shall take any steps necessary to secure agreement of such persons to the terms of this RELEASE, and that it shall be deemed a responsible person within the meaning of C.R.S. § 13-22-107 and § 19-1103(94) for all children who the undersigned invites or allows to participate in the parade.


   I am the official representative of the undersigned organization. On behalf of the organization, I acknowledge our responsibilities as set forth above. I also accept on behalf of the organization all of the terms and conditions of this



X close