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City of Aspen Announces Partnership with Lyft to Deliver SHIFT Project Next Summer

City of Aspen Announces Partnership with Lyft to Deliver SHIFT Project Next Summer

The City of Aspen’s SHIFT project, an initiative to test new modes of transportation in and around Aspen in summer 2019, has entered into a public-private partnership with Lyft to provide transit services through the Lyft smart phone app for participants to use for the duration of the 3-month project. The partnership with Lyft will offer a fully integrated transit platform to Aspen that will showcase a modern and unified transit system.

From June 8-September 2, 2019, Aspen’s SHIFT will deliver multimodal transportation services to area residents and visitors through a shared mobility pilot project. SHIFT is designed to address some of Aspen’s traffic congestion by testing new modes of transit integrated through Lyft that will be offered at free or reduced rates to participants.

The Lyft app will offer Aspen residents, commuters, and visitors a multimodal experience that will assist people in booking and using various transit options that include: electric bikes, electric scooters, dog-friendly shuttles from the Intercept Lot and shared ride services.

Features of these transit services that are new to the Aspen area include the option to bring dogs, gear, and tools on free shuttles that will be allowed to travel to Aspen via designated bus lanes, decreasing travel times up and down valley. These shuttles will also travel to destinations that are not currently served by a direct BRT bus, such as the hospital.

On-demand shared rides will be available from the Intercept Lot and around Aspen at a subsidized rate. Dockless electric scooters and electric bikes, owned and operated by Lyft, will also be available for a fee. Users will be able to reserve and pay for all these alternative transportation options available on the Lyft app. In addition, the SHIFT-Lyft partnership will offer increased opportunities for people to sign up to give rides on the Lyft platform.

“Transforming the transit experience is one of the City Council’s top nine goals and we’ve been working toward the SHIFT project for two years,” said Mayor Steven Skadron. “The partnership with Lyft is an incredible opportunity to mobilize Aspen’s in-town and commuter drivers to proactively choose from many viable options other than their personal vehicles. The whole idea of SHIFT is to realize what is possible and set an example for other small size cities. This partnership with Lyft, the country’s leading-edge mobility company, will help provide opportunities for Aspen residents, commuters, and visitors that would not have been possible otherwise.”

“Mayor Skadron shared his vision last year and it had a big impact on our desire to partner with the City to bring to life a vision of integrated, multimodal transportation that we share. We’re honored to play a foundational role to achieve City Council’s goal of reshaping Aspen’s mobility landscape to become less reliant on single-occupancy vehicle trips,” said Jon McNeill, Lyft’s Chief Operating Officer. “Aspen will partner with Lyft to usher in a new era of mobility. Mayor Skadron is a progressive leader with a vision for the positive impact public and private sectors can have when they work together to improve lives through transportation.”

This public-private partnership between the City of Aspen and Lyft will strengthen the SHIFT project and bring valuable services in a one-stop-shop model. More information is available at ShiftAspen.com

4th of July Parade Waiver

IMPORTANT PARADE INFORMATION

PARADE STARTING/STAGING: The parade will begin at 11:00am. Parade positioning is “first come, first serve” and line up begins no earlier than 10:00am. There is no entry fee and the parade is open to the public. All 5 lanes of Main Street, from Aspen Street to 2nd Street, will be closed to all traffic & designated for parade staging only. Power is not provided in staging area and remember generators do need gas.

PARADE ROUTE: The parade will start East on Main Street. It will turn South onto Hunter Street, then West onto Cooper Avenue. The parade will continue West on Cooper Avenue to Galena Street. At Galena it heads North for 2 blocks before turning West onto Hopkins Avenue. The parade will continue South on Mill then West on Hyman Avenue. Parade participants will be directed to disperse at Hyman and Monarch Street.  PARADE JUDGING: Parade judging will take place in front of the Hotel Jerome. Participants will be limited to 1 minute or less for any performances in front of the judges. Security will be onsite monitoring all entries to help prevent gaps in the parade route. Recognition will be awarded to the best entries in the following categories: 

Most Patriotic | Most Humorous | Best Animal | Best Music | Most Outrageous | Best Children’s  

PARADE REMINDERS:  

  • Consumption of alcohol is prohibited during the parade.
  • Candy, favors, etc. should not be thrown from your float/vehicle during the parade. This is for the safety of the spectators and to prevent children from running out into the street. 
  • Water balloons will not be permitted. According to city ordinances, those caught throwing balloons will be removed from the parade and could face citations and/or arrests. 
  • All parade entries must be in “good taste” and will be allowed in the parade per the director’s discretion. 
  • Maximum height restriction for any float entry is 13’5”.

 

The undersigned organization has elected to participate in the Fourth of July parade sponsored by the City of Aspen and Aspen Chamber Resort Association (“ACRA”). In consideration for City of Aspen and ACRA allowing the undersigned to participate in the festivities, the undersigned has read, understood, and willingly agreed to the terms of this INSURANCE LIABILITY AGREEMENT and WAIVER AND INDEMNITY AGREEMENT (collectively referred to herein as “RELEASE”).

INSURANCE LIABILITY AGREEMENT

                                    Participants are required to carry insurance adequate to cover any liability for damage, injury, economic loss, or other liability that may be incurred by individuals and/or organizations during the Fourth of July parade. All participants agree to carry such insurance, and also agree not to submit any claim against the insurance of City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, or anyone else directly or indirectly connected with production of the parade.

WAIVER AND INDEMNITY AGREEMENT

                                         The undersigned understands the potential dangers that could be encountered in participating in the Fourth of July parade. The dangers include, among other things, dangers relating to vehicular and pedestrian traffic; crowds of persons in close proximity to such traffic; animals that may react unpredictably in a parade environment; celebration and recreational activities; loud and unexpected noise; items that may be thrown to and from the crowd in connection with the parade; and other dangers traditionally associated with parades.  Understanding those risks, the undersigned for itself and for all persons who the undersigned invites or allows to participate in the parade with the undersigned, does hereby agree to indemnify, hold harmless, and release City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, and anyone else directly or indirectly connected with production of the parade from any and all liability, claims, demands, actions, or rights of action (including attorneys’ fees and costs) that are related to or are in any way connected with the undersigned’s participation in the parade. By signing this RELEASE, the undersigned intends to extinguish any and all liability and to indemnify against any loss on the part of City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, and anyone else directly or indirectly connected with production of the parade for any injury or damage of any nature (without regard to negligence or fault) to the undersigned and to all persons who the undersigned invites or allows to participate in the parade.

                                      The undersigned warrants and represents that it will not invite or allow any person to participate in the parade unless such person is bound to the terms of this RELEASE. To that end, the undersigned agrees that it shall take any steps necessary to secure agreement of such persons to the terms of this RELEASE, and that it shall be deemed a responsible person within the meaning of C.R.S. § 13-22-107 and § 19-1103(94) for all children who the undersigned invites or allows to participate in the parade.

SUBMISSION OF APPLICATION

   I am the official representative of the undersigned organization. On behalf of the organization, I acknowledge our responsibilities as set forth above. I also accept on behalf of the organization all of the terms and conditions of this

INSURANCE LIABILITY AGREEMENT and WAIVER AND INDEMNITY AGREEMENT.

 

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