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5 New Boutiques to Shop in Aspen

Aspen Hatter

The Aspen Hatter is not your ordinary hat store; it’s a place where you’ll want to hang out and enjoy a cold brew or two. Guests are immediately greeted in the cozy space with inviting leather couches, Gibsons hanging on the walls, and of course, beautiful handmade hats. Athlete, artist, and outdoorsman  Chris Roberts made personal jewelry and hats solely for himself before moving to Aspen. Shortly after moving to town, Roberts decided to offer his talent to others and opened Aspen Hatter. The custom-made hats are designed with a personal touch for each client and always include a bit of Roberts’ flair. (465 N. Mill St.)




jitrois., the European luxury brand known for its luxurious stretch leather designs, has a cult following of celebrities from Aspen regular Heidi Klum to Beyonce, Cindy Crawford, Lady Gaga, and Miss Universe 2017 to name a few. The Aspen boutique is located on the Cooper Avenue mall, right next door to Kemo Sabe. The fashion forward boutique seamlessly combines high fashion and artistic haute couture in the midst of our scenic and naturally beautiful mountain town. The brand prides themselves in intimate customer relationships and dedication to the products. Visit the store to learn more, and check out the entire spring/summer 2017 collection. (424 E. Cooper Ave.)




NYC based sneaker and streetwear label Kith recently opened a pop up location in downtown with an accompanying capsule collection featuring mittens, snowboards, and jackets, among other offerings. While all products are now offered online, shoppers can only get the full experience by visiting the Aspen store. Kith founder Ronnie Fieg chose Aspen as the location for the yearly pop up as the town has a balance of luxury and rugged as the surrounding mountains and scenery are exquisite, but the weather and elements can be very harsh. Fieg worked with retail design collaborators Snarkitecture to help create a minimalist and beautiful interior that also referencing the local mountain landscape.


The Little Nell’s Boutique

The Little Nell’s new in house boutique opened in mid-December with must have souvenirs and luxury gifts including branded cashmere slippers, preservers from the pastry kitchen, branded pet leashes, and more. Check out a few top finds and must haves on The Little Nell’s blog. (675 E. Durant Ave.)


Only Natural Pet


Searching for a treat for man’s best friend? Only Natural Pet, located on the Cooper Avenue Mall, specializes in organic and eco-friendly supplies and holistic health-care information for cats and dogs. Learn more about what else makes Aspen a pet friendly paradise here. (416 E. Cooper Ave.)


Discover additional options for retail therapy in Aspen here.