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Demographics

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ASPEN SUMMER VISITOR PROFILE - SUMMER 2016

Age*                                                                                 Marital Status*
Under 25           6%                                                         Families w/ children at home    34%
25-34                20%                                                         Empty-nesters                                   28%
35-44                20%                                                         Singles w/out children                  21%
45-54                18%                                                         Couples w/out children                17%
55-64                17%
65+                    19%

HHI*                                                                                  Top Feeder Markets*
Under $50k            15%                                                        Colorado
$50k- $99k             23%                                                        Texas
$100k - $199k      30%                                                        California
$200k+                     32%                                                         Florida
                                                                                                              New York
Average Length of Stay*       9.3 nights                         Illinois

85.5% Stay Overnight / 14.5% Day Visitors 

Of the 85.5% that Stay Overnight                                      
64%    Stay in Aspen                                                           
4%      Stay at Buttermilk & Highlands base                                                                                             
18%    Stay in Snowmass                                                                
15%    Stay down valley                                                        

53%  Use air travel for at least part of their trip
43% Use ground transportation- primarily private car
                                                                                      
Of that 54% who use air travel:      
24% Fly into Aspen Sardy Field (ASE)
26% Fly into Denver Int'l Airport (DIA)
1% Fly into Eagle Regional Airport (EGE)
2% Fly into other airports

*based on 2016 Intercept Surveys - Summer Visitor - RRC Associates

LOCAL AREA PROFILE

Area Population 

Year           Aspen         Snowmass        Pitkin County
2012           6680           2835                  17,206
2011           6615           2811                  17,102
2005           6425           2365                  14,905
2000           6215           2520                  14,790
1995           5703           1682                  13,636

Source: State of Colorado Demography Office

Demographic Snapshot

Age                        % of Population
< 19                                20%
20 – 39                            25%
40-59                              34%
60-79                              19%
> 80                                2%
Median age (years)        37

Female                           46.5%
Male                                53.5%

Source: State of Colorado Demography Office

Sales Tax

Retail Sales                                                             Lodging                                                
City of Aspen                              2.4%               City of Aspen                              2.4%
State of Colorado                     2.9%               Lodging Tax-Aspen                 2.0%
Roaring Fork Transit Tax     0.4%               State of Colorado                    2.9%
Pitkin County Tax                     3.6%              Roaring Fork Transit Tax    0.4%
Total Retail Tax                          9.3%              Pitkin County Tax                   3.6%
                                                                                      Total Lodging Tax                   11.3%
Source: City of Aspen

Pitkin County Profile Summary:
The 2010 population of Pitkin County was estimated at 17,148. This represents a 15.3 percent increase from 2000.
Source State Demography Office

The total estimated civilian labor force in Pitkin County for August 2011 was 11,481, of which 10,718 were employed and 763 were unemployed. The unemployment rate was 6.6 percent.
Source: Colorado Department of Labor. Labor Market Statistics, Local Area Unemployment Statistics Program.