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Age*                                                                                 Marital Status*
Under 25           6%                                                         Families w/ children at home    34%
25-34                20%                                                         Empty-nesters                                   28%
35-44                20%                                                         Singles w/out children                  21%
45-54                18%                                                         Couples w/out children                17%
55-64                17%
65+                    19%

HHI*                                                                                  Top Feeder Markets*
Under $50k            15%                                                        Colorado
$50k- $99k             23%                                                        Texas
$100k - $199k      30%                                                        California
$200k+                     32%                                                         Florida
                                                                                                              New York
Average Length of Stay*       9.3 nights                         Illinois

85.5% Stay Overnight / 14.5% Day Visitors 

Of the 85.5% that Stay Overnight                                      
64%    Stay in Aspen                                                           
4%      Stay at Buttermilk & Highlands base                                                                                             
18%    Stay in Snowmass                                                                
15%    Stay down valley                                                        

53%  Use air travel for at least part of their trip
43% Use ground transportation- primarily private car
Of that 54% who use air travel:      
24% Fly into Aspen Sardy Field (ASE)
26% Fly into Denver Int'l Airport (DIA)
1% Fly into Eagle Regional Airport (EGE)
2% Fly into other airports

*based on 2016 Intercept Surveys - Summer Visitor - RRC Associates


Area Population 

Year           Aspen         Snowmass        Pitkin County
2018                                                                17,940
2017           6879           2903                  17,875
2016           6907           2916                  17,873
2015           6900           2926                  17,864
2014           6812           2905                  17,664
1995           5703           1682                  13,636

Source: State of Colorado Demography Office

Demographic Snapshot

Age                        % of Population
< 19                                16%
20 – 39                            27%
40-59                              29%
60-79                              25%
> 80                                3%
Median age (years)        44.9 (2015 estimate)

Female                           47.6%
Male                                52.4%

Source: State of Colorado Demography Office

Sales Tax

Retail Sales                                                             Lodging                                                
City of Aspen                              2.4%               City of Aspen                              2.4%
State of Colorado                     2.9%               Lodging Tax-Aspen                 2.0%
Roaring Fork Transit Tax     0.4%               State of Colorado                    2.9%
Pitkin County Tax                     3.6%              Roaring Fork Transit Tax    0.4%
Total Retail Tax                          9.3%              Pitkin County Tax                   3.6%
                                                                                      Total Lodging Tax                   11.3%
Source: City of Aspen

Pitkin County Profile Summary:

Pitkin County is forecast to reach 18,164 by 2020 and 19,992 by 2040.   The forecast growth rate is expected to remain above an annual average growth rate of 1.5% per year from 2020 to 2040.  Most of this growth is forecast for ages 25-55 as a needed labor force. The number of residents over age 85 will also increase, the result of current older residents aging in place. The forecast growth will be dependent on housing and community services and how well Pitkin attracts and retains its population. 

Source: State of Colorado Department of Local Affairs Demography Office

The total civilian labor force (not seasonally adjusted) for Pitkin County, Colorado in June 2018 was 11,725, of which 11,408 were employed and 317 were unemployed. The unemployment rate was 2.7% percent
Source: Colorado Department of Labor. Labor Market Statistics, Local Area Unemployment Statistics Program.

4th of July Parade Waiver


PARADE STARTING/STAGING: The parade will begin at 11:00am. Parade positioning is “first come, first serve” and line up begins no earlier than 10:00am. There is no entry fee and the parade is open to the public. All 5 lanes of Main Street, from Aspen Street to 2nd Street, will be closed to all traffic & designated for parade staging only. Power is not provided in staging area and remember generators do need gas.

PARADE ROUTE: The parade will start East on Main Street. It will turn South onto Hunter Street, then West onto Cooper Avenue. The parade will continue West on Cooper Avenue to Galena Street. At Galena it heads North for 2 blocks before turning West onto Hopkins Avenue. The parade will continue South on Mill then West on Hyman Avenue. Parade participants will be directed to disperse at Hyman and Monarch Street.  PARADE JUDGING: Parade judging will take place in front of the Hotel Jerome. Participants will be limited to 1 minute or less for any performances in front of the judges. Security will be onsite monitoring all entries to help prevent gaps in the parade route. Recognition will be awarded to the best entries in the following categories: 

Most Patriotic | Most Humorous | Best Animal | Best Music | Most Outrageous | Best Children’s  


  • Consumption of alcohol is prohibited during the parade.
  • Candy, favors, etc. should not be thrown from your float/vehicle during the parade. This is for the safety of the spectators and to prevent children from running out into the street. 
  • Water balloons will not be permitted. According to city ordinances, those caught throwing balloons will be removed from the parade and could face citations and/or arrests. 
  • All parade entries must be in “good taste” and will be allowed in the parade per the director’s discretion. 
  • Maximum height restriction for any float entry is 13’5”.


The undersigned organization has elected to participate in the Fourth of July parade sponsored by the City of Aspen and Aspen Chamber Resort Association (“ACRA”). In consideration for City of Aspen and ACRA allowing the undersigned to participate in the festivities, the undersigned has read, understood, and willingly agreed to the terms of this INSURANCE LIABILITY AGREEMENT and WAIVER AND INDEMNITY AGREEMENT (collectively referred to herein as “RELEASE”).


                                    Participants are required to carry insurance adequate to cover any liability for damage, injury, economic loss, or other liability that may be incurred by individuals and/or organizations during the Fourth of July parade. All participants agree to carry such insurance, and also agree not to submit any claim against the insurance of City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, or anyone else directly or indirectly connected with production of the parade.


                                         The undersigned understands the potential dangers that could be encountered in participating in the Fourth of July parade. The dangers include, among other things, dangers relating to vehicular and pedestrian traffic; crowds of persons in close proximity to such traffic; animals that may react unpredictably in a parade environment; celebration and recreational activities; loud and unexpected noise; items that may be thrown to and from the crowd in connection with the parade; and other dangers traditionally associated with parades.  Understanding those risks, the undersigned for itself and for all persons who the undersigned invites or allows to participate in the parade with the undersigned, does hereby agree to indemnify, hold harmless, and release City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, and anyone else directly or indirectly connected with production of the parade from any and all liability, claims, demands, actions, or rights of action (including attorneys’ fees and costs) that are related to or are in any way connected with the undersigned’s participation in the parade. By signing this RELEASE, the undersigned intends to extinguish any and all liability and to indemnify against any loss on the part of City of Aspen, ACRA and/or any other sponsors of the parade, their officers, directors, agents, shareholders, employees, and anyone else directly or indirectly connected with production of the parade for any injury or damage of any nature (without regard to negligence or fault) to the undersigned and to all persons who the undersigned invites or allows to participate in the parade.

                                      The undersigned warrants and represents that it will not invite or allow any person to participate in the parade unless such person is bound to the terms of this RELEASE. To that end, the undersigned agrees that it shall take any steps necessary to secure agreement of such persons to the terms of this RELEASE, and that it shall be deemed a responsible person within the meaning of C.R.S. § 13-22-107 and § 19-1103(94) for all children who the undersigned invites or allows to participate in the parade.


   I am the official representative of the undersigned organization. On behalf of the organization, I acknowledge our responsibilities as set forth above. I also accept on behalf of the organization all of the terms and conditions of this



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