Aspen's Destination Marketing Plan

VISION: To work in conjunction with our marketing partners to promote Aspen as a premier destination in the non-winter months.

MANDATE: The purpose of the Tourism Promotion Fund is to generate funds primarily for planning and delivering tourism promotion activities on behalf of the City of Aspen. Accordingly, the marketing plan and budget contemplated shall be primarily for new strategies and activities not currently funded by the City, ACRA or other third parties.

POSITIONING STATEMENT: Aspen is the epic destination resort for travelers of all ages who seek the ultimate mountain escape. Its ideal Rocky Mountain setting and exciting resort town provide the total package of outdoor mountain fun, culture, shopping, dining and heritage that surpasses expectations.

2010 Destination Marketing Overview:

2011 ACRA Destination Marketing Plan, Click Here