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About The Chamber |
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Our Story:
The Aspen Chamber Resort Association (ACRA) is a non-profit organization dedicated to supporting the business community and enhancing the visitor experience. The ACRA is a unique blend of a traditional chamber of commerce and a visitors' and convention bureau made up of approximately 800 local businesses, a strong, diverse board of directors, and a dedicated staff.
The ACRA Vision:
To be the unifying voice for Aspen businesses and nonprofit organizations, promoting the success of our membership for the benefit of our entire community.
The ACRA Mission:
To serve the Aspen business and nonprofit communities by:
- Attracting visitors to the resort
- Offering valuable services to member organizations
- Facilitating synergy among members and government and local civic organizations
- Providing advocacy on relevant community issues
ACRA Guidelines:
- Tell our story powerfully, both as a community and as an organization.
- Continually listen to our membership and community.
- Set realistic operational and financial goals.
- Actively participate in planning for the future of our community.
Our Function focuses on uniting our four primary tools to support Aspen's business community:
Destination Marketing and Group Sales - The ACRA conducts an integrated sales and marketing effort designed to attract visitors and group business to Aspen. This mix incorporates print and electronic advertising, direct mail campaigns, group trade shows and valuable public relations. We works collaboratively with Stay Aspen Snowmass and local lodges to bring business here and keeping Aspen positioned as a leader in technology and green initiatives within the hospitality industry.
Membership - The ACRA provides member businesses with marketing and advertising support, quality networking opportunities, referrals, and discounts on insurance and recreational benefits. We provide a voice on behalf of the business community; speaks out on local topics that are important to business interest.
Special Events - The ACRA works to create and attract special events that draw local, regional and destination visitors to Aspen. We're proud to host nationally recognized events like the FOOD & WINE Magazine Classic at Aspen, our annual WinterskölTM Celebration, and local favorites like the Old Fashioned Fourth of July and the Arts Festival.
Visitors' Services - The ACRA operates four information centers year-round that welcome over 175,000 visitors to Aspen and provide referrals to local business and services. The staff performs multiple services including distribution of resort and community information, socio-economic, demographic, and statistical information.
